About this project:
AKG Pro Division. In the world of pro audio, AKG microphones and headsets have been synonymous with excellence for several decades.
Task: The launch of a completely new headset for aviation, the AKG AV100 in a business field, completely new to our client, needed a special video to explain all the advantages and features, important for pilots. Hannes Arch, one of the best Red Bull Airrace pilots, who was significantly involved in the design and the development process of the AKG AV100 was just the right testimonial for that video. Several unusual locations, like one on the airfield made that shoot a very special one. To get the right photo footage, we were also asked to photo shoot lifestyle images and to create several ads, especially for magazines in Germany and the US
WATCH THE AD:
“WHEN AKG APPROACHED ME TO COLLABORATE ON THEIR FIRST AVIATION HEADSET I WAS TOTALLY CONFIDENT THAT WE COULD CREATE THE BEST PRODUCT FOR THE PILOT. FLYING IS MY PASSION, … AND NOW IT GOT A WHOLE LOT BETTER”
Red Bull Air Race World Champion
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