About this project:
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets.
Task: Creation of a bundle carton to fit all the elements like bd-player, two 3D glasses and two 3D blu-rays. Additionally a shelf dropper was designed to promote the bundle at the POS. Target was to push Sony´s newly introduced range of 3D products.
PACKAGING & POS: