About this project:
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets
Task: Concept, planning and execution and on-site management, … once again the full package. This road show was a very special one. Six tour stages had to be scouted and planned. The main aim was to inform Sony dealers about the new Blu-ray format and to showcase Sony´s new products. The layout of every evening was set up like a prime time TV show. All the digital screen designs and presentations for the stage and all other supporting screens were designed. Special invitations in the look and feel of a real TV channel were sent out. At the two-day event in Vienna, an exclusive evening for all employees of Sony Austria was planned. The biggest issue was the tight timing between the shows at different locations around Austria.
Trucks of equipment
Hotel rooms booked
Units of catering