EVENT

BLU-RAY ONE ROADSHOW

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About this project:

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets
Task: Concept, planning and execution and on-site management, … once again the full package. This road show was a very special one. Six tour stages had to be scouted and planned. The main aim was to inform Sony dealers about the new Blu-ray format and to showcase Sony´s new products. The layout of every evening was set up like a prime time TV show. All the digital screen designs and presentations for the stage and all other supporting screens were designed. Special invitations in the look and feel of a real TV channel were sent out. At the two-day event in Vienna, an exclusive evening for all employees of Sony Austria was planned. The biggest issue was the tight timing between the shows at different locations around Austria.

6

Trucks of equipment 

457

Hotel rooms booked 

1280

Units of catering 

1568

Registered visitors 

 

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