About this project:
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets
Task: Organisation of the two-day launch event introducing the completely new Sony Alpha DSLRs to dealers from all over Austria. From the conception of the launch event, location scouting, design and creation of invitations and other print products, selection of models to the complete on site management. Different workshops with professional photographers were organised to clearly point out the advantages of Sony´s new line-up of DSLR cameras to the large number of interested dealers.